Search Engine Optimization (SEO) is the process of optimizing a website or a web page to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic traffic to a website from search engines like Google, Bing, Yahoo, etc.

SEO involves various techniques and strategies that are aimed at improving the website’s relevance and authority, which are two of the most important factors that search engines consider when ranking websites. These techniques include optimizing the website’s content, structure, and metadata, as well as building high-quality backlinks to the website.

Some of the common SEO techniques include keyword research and optimization, on-page optimization, off-page optimization, technical optimization, and local SEO. Keyword research involves identifying the search terms and phrases that people use to find products or services related to your business, and optimizing your website’s content to target those keywords. On-page optimization involves optimizing the content, structure, and metadata of the website’s pages to improve their relevance and user experience. Off-page optimization involves building high-quality backlinks to the website to improve its authority and credibility. Technical optimization involves optimizing the website’s technical elements, such as its code, structure, and server settings, to make it more search engine-friendly. Local SEO involves optimizing the website’s content and structure to rank better in local search results.

SEO is a complex and constantly evolving field, and requires ongoing effort and investment to achieve and maintain good rankings in search engine results pages.

Working with Progressive Digital can provide businesses with the expertise, resources, and tools needed to improve their online visibility, attract more organic traffic, and increase their revenue.