Granite Depot of Indianapolis
Client
Granite Depot of Indianapolis
Industry
Countertop Manufacturing and Installation
Geography
Indianapolis, IN, US
Main Advertising Platforms
Meta (Facebook & Instagram) and Google
The Challenge
Granite Depot of Indianapolis launched in April 2023 and immediately faced the toughest kind of uphill battle: breaking into a market dominated by well-known competitors, with nothing but great craftsmanship and ambition. Their positioning made things even harder. Focusing on premium countertop projects meant generic marketing wouldn’t cut it. Every campaign had to speak directly to homeowners with the taste and the budget for high-end work.
Promotion Goal
Granite Depot needed to become a household name in Indianapolis as quickly as possible, while making sure the leads coming in weren’t just plentiful but were the right fit for their premium services.
What We Did
We developed a comprehensive digital ecosystem, including a website with a live stone inventory page, contact forms, and a chatbot. Content strategy leaned on real project photography, production floor footage, and Reels starring the actual team, letting the quality of their work do the talking.
Advertising combined Meta campaigns, Google Ads, and SEO, all backed by a technical infrastructure built for precision: CRM, Pixel, Conversion API, and Google Analytics working together. Every campaign went through continuous testing and refinement to zero in on high-intent, high-budget homeowners.
Granite Depot has grown into one of the top countertop companies in Indianapolis. Leads come in at a consistently high volume, keeping the team booked and the business scaling. They have become a successful company with more than 400 5-star reviews on Google, reinforcing their credibility and trust in the market. Their Reels have become a signature part of the brand, racking up views and turning Granite Depot into a name people recognize before they even need new countertops. What started as an unknown newcomer is now the company others in the market are trying to keep up with.
