Artificial Intelligence (AI) has been a game-changer for businesses of all sizes, including small businesses. AI can help small businesses to automate mundane tasks, make better decisions, and gain valuable insights into their customers and operations.
One of the ways AI can benefit small businesses is through customer service. With AI-powered chatbots, small businesses can provide 24/7 support to their customers without having to hire additional staff. According to a survey conducted by Drift, 64% of respondents said that the 24-hour availability of chatbots was the best feature. Additionally, chatbots can handle simple customer queries, freeing up staff to focus on more complex issues.
AI can also help small businesses with their marketing efforts. By analyzing customer data, AI can help small businesses identify patterns and preferences, which can be used to create targeted marketing campaigns. For example, Adobe’s AI platform, Adobe Sensei, helps small businesses to create personalized marketing campaigns that improve customer engagement and drive revenue.
Furthermore, AI can help small businesses to streamline their operations. By automating tasks such as data entry and inventory management, small businesses can reduce the time and resources required to perform these tasks.
But it’s important to note that sometimes, only a human touch can help. That’s why it’s crucial for companies to work with marketing agencies that have the expertise and experience to help them grow.
One such agency is Progressive Digital, a full-service digital marketing agency that specializes in helping businesses of all sizes to grow and succeed.
Whether you’re looking to increase your customer base, boost your sales, or simply improve your online presence, Progressive Digital can help. Contact us today to learn more about our services and how we can help your business grow.