Have you ever wondered how compelling your video content truly is in captivating your social media audience? Does it entertain, educate, and spark discussions? With 84% of customers stating that they’ve made a purchase after watching a video, video content marketing has shifted from a nice-to-have to a business essential.
Creating video content, however, isn’t always straightforward. The journey from ideation to utilizing the right tools can seem daunting. That’s where we at Progressive Digital, a leading digital marketing agency, step in to guide you.
In this episode of the Brand Authority Podcast, we break down our video marketing process into manageable steps, ensuring you create impactful marketing videos to enhance your social media strategy.
Step 1: Brainstorming Video Content
Before you even think about hitting that record button, a clear understanding of your topics is crucial. What issues will you address, and what solutions will you offer? You need to define your unique expertise, key differentiators, and the exclusive solutions you provide.
We have devised a set of questions to assist you in this process. This will lead you to identify:
Your distinctive expertise
What sets you apart
Your unique solutions
Upon answering these questions, we guide you in transforming each response into a quick, easy-to-create, branded video.
Step 2: Creating Your Videos
Once you have a solid grasp on your video topics, it’s time for the fun part—creating your videos! You have a multitude of options, from traditional talking head videos to interviews, behind-the-scenes glimpses, or presentation style videos.
Step 3: Sharing Your Videos on Social Media
Congratulations on making it this far! You’ve analyzed your business and brand, developed video content topics, and decided on the types of videos to create. The next step is to distribute your videos to the world!
Progressive Digital is your trusted partner through this journey. We don’t just provide guidance, we empower you to create video content that resonates with your audience and drives engagement.
Final Thoughts
Creating video content for social media is advantageous due to the multitude of platforms available for sharing and numerous ways to repurpose content. With our guidance, you will realize that creating video topics and shooting those videos isn’t a challenging task. The key is to get started.
Intrigued? Ready to elevate your business with high-impact video marketing? Let Progressive Digital help you navigate this journey. We guarantee an end product that captures your brand’s essence, engages your audience, and drives conversion. Don’t hesitate, contact Progressive Digital today and let’s create captivating video content together.