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Redesigning a website usually means making changes to the website’s content, domain name, and even features. All of these changes can hurt your website’s SEO, so be careful when making any changes.
The good news is that you can minimize the harm a redesign does to your website. The most important thing is to have a plan in place when redesigning your website.
For this reason, we should look into an SEO checklist to ensure our website is performing optimally.

1) To better understand your current website, get to know it well.
The important keywords, bounce rate, how much time your visitors spend on your site, number of unique visitors, and sales numbers are all significant. These can help you determine how well your site is performing in SEO terms. You should check your website’s health to see which links are working, which links are spammy, and which ones can harm your site. Then you can keep the links performing well and remove the ones that can harm your SEO.

2) Keep your well-performing content safe.
Check the content of your pages and decide which ones are performing better than the others. Checking how many visitors you get, reviewing the relevant keywords, and checking how well you do with these pages on search engine rankings are good ways to help decide which pages you should keep.

3) Set yourself goals to help you achieve your goals.
Now is the time to think about how you can improve your SEO. You can consider how many unique visitors you want if you want to increase your keyword rankings, or you can aim for organic traffic instead. This will help you plan more realistically for your website redesign.

4) Aim to improve and avoid disasters
We’ve stressed the importance of maintaining your current site’s SEO, but improving it is even more important. Most search engines are constantly changing what matters when it comes to checking and ranking websites.

5) To optimize your content for SEO, make sure it is high quality and relevant to your audience.
When you decide to redesign your website, you will have the chance to look at your existing content from a new angle, which can help you improve your SEO. By including relevant keywords a couple of times in your pages, you will give yourself a boost since search engines will reward the pages that use relevant keywords.

6) To keep your website organized, set up 301 redirects.
It is expected that some pages will be removed; however, if visitors or search engine crawlers are sent to the old pages, this will affect how well your site is doing. To keep it organized, the only option you have is to set up 301 redirects to existing pages.

Progressive Digital offers website redesign services for growing online businesses! Our website redesign & development process focus on the best UX strategies. We will meet the business expectations of the website revamp with lead generation and brand awareness needs.

How to successfully redesign your website without losing SEO?